BTS Graces GQ Covers Across 15 Global Markets Ahead of New Album Release

Global K-pop sensation BTS has achieved another historic milestone, appearing on the cover of GQ magazine in 15 international markets ahead of the release of its highly anticipated fifth full-length album.

According to the group’s agency, BigHit Music, BTS has been selected as the cover model for the March issue of GQ across regions including South Korea, the United States, the United Kingdom, Japan, Mexico, Germany, and Thailand, among others.

The agency noted that this marks the first time a Korean artist has simultaneously appeared on such a large number of regional GQ covers, underscoring BTS’s continued influence on global culture, fashion, and music.

A Global Fashion and Cultural Moment

GQ, one of the world’s most influential men’s fashion and lifestyle magazines, has frequently featured global icons on its covers. BTS’s multi-market appearance highlights the group’s unique position at the intersection of music, fashion, and international pop culture.

Each regional edition reportedly presents distinct styling and editorial direction, reflecting both GQ’s local identity and BTS’s global appeal.

Members Speak on Music, Unity, and ARMY

In interviews conducted with GQ, the members of BTS shared insights into the creative process behind their upcoming album, emphasizing their commitment to the group and their enduring bond with fans worldwide.

They also expressed deep appreciation for their international fandom, ARMY, acknowledging the role fans have played in sustaining the group during its hiatus and military service period.

“Arirang”: A Major Comeback

The upcoming album, titled Arirang, is scheduled for release on March 20. It will be BTS’s first full-length album since “Proof” in June 2022, and notably, their first release following the completion of mandatory military service by all seven members.

Industry observers view Arirang as a pivotal project — not only marking BTS’s official return as a complete group, but also setting the tone for the next phase of their global career.

World Tour to Follow Album Release

Following the album’s release, BTS is set to embark on a world tour beginning in April, marking their first group tour in several years. The tour is expected to draw massive international attention, given the group’s extended absence from full-scale group activities.

A Landmark Moment for Korean Artists

BTS’s unprecedented GQ cover sweep further cements the group’s status as a global cultural force, expanding the visibility of Korean artists in major Western and international media.

As anticipation builds for Arirang and the upcoming world tour, BTS continues to redefine what it means to be a global music act in the modern era.